Brand Kit

Codersera press & partner kit

Pre-sized covers, avatars and email banners for every major social network. Built from the same palette and fonts the rest of the site uses — no surprises if you drop these alongside our marketing pages.

19 assetsPNG + SVG sourcesFree to use, attribution appreciated
Square profile marks

Avatars

Facebook avatar preview
Facebook avatar
180 × 180
Instagram avatar preview
Instagram avatar
320 × 320
X / Twitter avatar preview
X / Twitter avatar
400 × 400
LinkedIn avatar preview
LinkedIn avatar
400 × 400
WhatsApp avatar preview
WhatsApp avatar
640 × 640
Square 1024 preview
Square 1024
1024 × 1024
Banners with wordmark, tagline and URL

Covers & headers

Facebook cover (desktop) preview
Facebook cover (desktop)
1200 × 630
Facebook cover (mobile) preview
Facebook cover (mobile)
1640 × 720
X / Twitter header preview
X / Twitter header
1500 × 500
LinkedIn company banner preview
LinkedIn company banner
1128 × 191
LinkedIn personal banner preview
LinkedIn personal banner
1584 × 396
YouTube channel banner (TV-safe) preview
YouTube channel banner (TV-safe)
2560 × 1440
YouTube thumbnail preview
YouTube thumbnail
1280 × 720
Square + portrait formats

Posts & pins

Instagram story preview
Instagram story
1080 × 1920
Instagram post (square) preview
Instagram post (square)
1080 × 1080
Pinterest pin preview
Pinterest pin
1000 × 1500
Universal square 2048 preview
Universal square 2048
2048 × 2048
Light-background banners for newsletters

Email

Source files

Logo

Codersera monogram
Monogram (SVG)
46 × 39 viewBox
Colors, fonts, do / don't

Brand system

Color tokens

Pulled from src/theme/codersera-default.theme.tsx. Don't invent new hexes.

  • Navy (primary surface)#011443banner backgrounds, hero gradient end
  • Blog dark (secondary surface)#0F151Aeditorial pages, admin chrome
  • Brand primary#228fffCTAs, accents, key strokes
  • Brand soft#53b5fftaglines, secondary text on dark
  • Logo blue#5885FFmonogram primary plane
  • Logo light#A9C0FFmonogram secondary plane
  • Accent yellow#ffdb41highlights, "QUICK ANSWER" eyebrow
  • Text on dark#FFFFFFheadlines on navy / dark surfaces
  • Muted#9CA3B0metadata, URL strings

Typography

The site uses the platform system stack — fast, native, no font-file payload.

-apple-system, BlinkMacSystemFont, "Segoe UI",
Roboto, Helvetica, Arial, sans-serif

Wordmark is 800 weight, tagline 500, URL 500.

Do / don't

  • Do
    Use trailing-slash URLscodersera.com/blog/<slug>/ — matches Ghost canonical
  • Do
    Pair on dark navyMonogram + wordmark in white over #011443 is the canonical lockup
  • Do
    Keep tagline ≤40 charsAnything longer breaks the email banner layout
  • Don't
    Recolour the monogramKeep #5885FF / #A9C0FF — those ARE the brand mark
  • Don't
    Place wordmark on busy backgroundsWhite wordmark needs a dark or muted surface to read
  • Don't
    Invent new fontsAlways use the system stack — matches the rest of the site
Regeneration recipe

Generating assets

Everything here is generated by scripts/generate-social-assets.mjs. If we change the tagline, primary color, or wordmark, re-run it and these tiles update automatically:

node scripts/generate-social-assets.mjs

Width-aware font sizing protects against wordmark clipping on 16:9 / 16:7 canvases.WORDMARK_WIDTH_FACTOR is set to 7.6 (9 chars × 0.84). If the wordmark ever changes length, update this knob.