Mobile commerce (m-commerce) represents a pivotal transformation in digital transactions, encompassing all commercial activities conducted via mobile devices such as smartphones, tablets, and wearable technology. As a critical subset of e-commerce, m-commerce has experienced exponential growth due to the ubiquity of mobile connectivity and the increasing sophistication of mobile applications.

Marketplace The introduction of the marketplace model of eCommerce was an evolutionary milestone in the eCommerce industry. The model allowed traditional entrepreneurs to tap into E-Commerce channels without investing in eCommerce store development, which made the ease of entry in the online market unprecedentedly viable for everyone. Amazon, the biggest