Thomas Wilfred

Front-end Mobile Engineer

Designing is an innovative art form that is used to give a creative look to anything. Design changes the presentation of normal things to exclusive.

It is most interesting and challenging to design and creates something productive. How would you feel? If you see a simple website with no pictures or any effective. Quite boring right? Designing is important to give an elegant look to a basic design or websites which attracts the audiences.

Let’s discuss some amazing principles of design as well as some interesting types of design which help you in design an impressive website. The designer expresses things in detail and more impactful way.

Design Principles

Introduction of Design

A design should be easy to understand complex things. A designer should be open, logical thing, good in reasoning to design her/his art so that the concept should be clear to everyone. And there should be a quality of design that catches the attention of viewers.

Using the proper size, the pattern of contents and images, and the color balance is a difficult task for every designer and especially graphic designers. Yes, it takes lots of time to design a graphic from scratch.

Principles of Design

7 Principles of Design
  • Proportion
  • Contrast
  • Hierarchy
  • Emphasis
  • Pattern
  • Balance
  • White space

These are the seven main principles of design let’s study them in brief:

1. Proportion


The important principle that needs in the design is Proportion. It is the visual size and weight of the objects or elements composition which helps the designers to approach the design. It is used to select the section rather than selecting the whole page. Proportion is the combination of all the parts (size, amount, or number) which always related to each other to make the proper design.

2. Contrast


Contrast is the difference between the two design or elements separates from each other. Increasing contrast will improve the experience of the user’s ability to visualize the difference and the different elements.

There are three elements of contrast:

  • Color: Example white text color on a cream-colored background vs white text on a dark background, which is more visible to you. The second one, as it is important to work and maintain the balance (Contrast) between the text and background colors. It is not only for text but also implements in images that used in webpages and blogs.
  • Depth: For visible or sharpness, it is important to contain each depth of the images or text color to make elements more interactive.
  • Size: The text and image sizes should be according to the page. Extreme large images and improper font of text often do not look good in the webpage. Image and text should be responsive.

3. Hierarchy


This is another principle of design, it is basically used for websites, where all the things should be in order and in a symmetric way. It is the most important element in the design. Hierarchy is used for titles and headings and formatting the layout.

Design elements can consist of anything including Typography, Graphics, Colors, Contrast, Weight, Position, Size, and Space. This series will provide insight into various principles explaining their importance and why they are required in order to produce quality, well-crafted design. Visual hierarchy refers to the design or presentation of elements in a way that implies importance.

4. Emphasis


It is one more principle that catches the viewer’s attention. Usually, the designer will make one area stand out by contrasting it with other areas. Emphasis can also be used to reduce the impact of certain information. The areas that can be different in size, color, texture, shape, etc.

Emphasis in design is defined as an area or object within the art-work that draws attention and becomes a focal point. Subjection is defined as reducing or toning down other compositional parts in order to bring notice to the focal object. Therefore, the red circle (above) is the focal point of the design.

5. Pattern


In design, the pattern is important as it is the repeating of an object or symbol all over the work of art. In user interface design, the pattern is a simple means to maintain consistency through repetition, either visually or conceptually.

A geometric design is a kind of pattern which is formed by geometric shapes and typically repeated like a wallpaper design. In computer science, a software design pattern is a known clarification to a class of problems in programming. Repetition centers on the same object being repeated, patterns are made up of different elements which are then repeated in the same way during the design

6. Balance


Balance consist of the distribution of visual weight, space, colors, or texture. There some elements that have heavy and other elements are lighter which is an imbalance or sometimes there are some pages carry such a kind of things. But there should be a balance in the design which looks attractive to the audience.

There are two types of balance:

  • Symmetrical: The designs that are well-formed and the layout of the elements had equal texture and color from all the sides of the page.
  • Asymmetrical: These designs are that uses elements of different shape or weight and create attractive webpages.

7. White space

White Space

All other elements are dealing with what you add in your design whereas white space like negative space which can’t be added. it is exactly that the empty page around the elements of the composition. It also creates the Hierarchy and helps to organize the objects in the design.

White paper communicates a completely different image or idea from your main design that will reward your audience for engaging with it. The logo of “codersera” above uses active negative space to communicate multiple ideas in one fun, creative design.


It is must to use these principles wisely in your design to get the perfect outcome. Example: Above web page of Codersera, the design of the web page shows all the seven principles of design.

  • Site contains the “Balance” the texture and space.

  • Maintain the “Contrast” of image and content plus site logo.

  • Right “Proportion” of selecting the sections for text and pictures.

  • Follow the whole “Hierarchy” of the page.

  • This site “Emphasis” the proper attent with its simplicity.

  • The “Pattern” is simple and clear to the viewers.

  • Well use of “White space” and put a suitable picture in this site.

Let’s have a short brief on web design so that you relate the topic more properly.

What is Web Design?

Web Design

Web design is the process of designing websites. It contains several different aspects, including webpage layout, content production, and graphic design. While the terms web design and web developing are often used interchangeably, web design is technically a subset of the wider classification of web development.

Websites are created using a markup programming language called HTML (Hypertext Markup Language). Web designers create webpages using HTML tags that define the content and metadata of each page. The layout and appearance of the elements within a webpage are typically defined using CSS (Cascading style sheets). Therefore, most websites include a combination of HTML and CSS that defines how each page will develop in a browser.

Top 5 Types of Web Design

Basically I’m talking about web designing, so let quicky discuss the top five web designs that are in trends. The purpose of different type of web design is to create or innovate eye-catching websites.

Flat Web Design

FLAT web design

This type of web design is a minimalistic design approach that emphasizes usability. The first who apply flat web design to styling its interface was Microsoft. To converting a real-life object or element, such as a calendar, into a tiny realistic illustration, using flat design identify apps with simple, like icon images.

The features of Flat web design are:

  • Open space
  • Crisp
  • Edges
  • Bright color
  • Two-dimensional/flat illustrations
  • Clean

Single Page Web Design

single page web design

This web design is more practical and effective to use for designers. Like all trends, single page sites have their advantages and shortcomings, but in a world where thousands of new websites are created daily, a single page web design may be the best way to cater the human attention.

Having a refined purpose for your design, your content to fit a single page, and creating an interesting layout are some of the most important focal points to make your single page design meet its full potential. 

Minimalist Web Design

minimalist web design

The purpose of minimalism is to expose the essence of a design by reducing all non-essential patterns, features, and concepts. In web design, minimalism prevents potential distractions and strips away parts into their most basic forms.

It’s a style that extends to be trendy, being a reaction to the chaos and overflow of information that’s essential to the Internet. And if your portfolio’s sole purpose is to showcase the best work you’ve ever created, the biggest gift you can do for yourself is to simply get out of the way for your website.

Illustrative Web Design

illustration web design

The illustration is an amazingly versatile tool that can find many different uses in design. And when it comes to web design we can find an extremely wide variety of implementations.

Illustrations and cartoon drawings can really bring web design to life. Drawing is a creative activity by definition, and incorporating it into a website’s design is one of the most creative methods of presenting information on the web. Illustration has become an important part of a web presentation by its enticing and fun little ingredients like icons. As well as, your site will be more personal for users and connect users better.

Typography Web Design

typography web design

“First impressions are lasting impressions.”

Whether you realize it or not, your typography helps to create an experience for users before they’ve even read a word or clicked a button. Typography has the potential to go beyond merely telling a story it shows the user who is behind the website and what they’re about. Also, it is a type to creates an atmosphere and elicits.

As one of the core design principles, typography can really make or break a website design. Despite recent advances in web type technology, designers are still fairly limited when it comes to creative typography layouts, meaning image replacement techniques are still common, but these days we have a massive choice when it comes to selecting fonts for our designs.

Different Types of Layouts:

  1. Single pages design layout
  2. Fixed design layout
  3. Responsive layout
  4. Dynamic website layout
  5. Static page layout
  6. Fluid design layout

Quality of Design!

Design is the root of all quality like products, services, experiences, system, and processes. Quality of the design is the value of design to customers.

Quality of design contains:

  • Performance
  • Usability
  • Predictability
  • The design should be Stable
  • Reliable to the context
  • Better experience to the users or audiences.

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About The Author

Thomas is a front-end Mobile Engineer with experience working for startups and multinationals across the world. As a certified Scrum Master, Thomas has worked with a team of 10 engineers located in three different countries for eBay.

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