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author

Adam Davidson

Sr. Business Analyst


A startup starts in a room which changes into the big company or an empire. All you need to do is build, believe and boost yourself for the startup struggles that every start-up company face in their life.

A startup is a struggle in early age, if you’re struggling with your startup here is how to coup-up with your startup conflicts and problems. What are the startup and the main motives of the startup in today’s scenario? Here you will get a comprehensive description of the startup’s struggle that faced by the new businessmen or developers at an early stage. As well as you find how to ignore or overcome the problems and struggles of the startup.

There are many companies to put the extensive amount of money in their startups but fail in the end and close their company. We all know the tech world is super competitive as every other day some new technology invented or some new product launched in the market. The client and customers want to buy or operate only new and trendy things.

Let take a small kind of example:
Sometimes, there some big companies who fail to impress their customers or clients with their products. Whereas new startup companies in the market impress the customers and clients with their new and exclusive products. Whether it is a new application or any new product.

startup


What Is A Startup?


A startup is a young company founded by one or more entrepreneurs in order to develop a unique product or service and bring it to market. By its nature, the typical startup tends to be a fastener operation, with initial funding from the founders or their families.

Nowadays mostly people from tech background are heading around towards startups. They build their own company and hire a few coders. Work with them on different and challenging projects and show their productivity.

Startup tech companies are following the pattern, where they use to welcome small projects on simple programming languages like Java, Javascript, and HTML or SQL kind of. Only when they establish themselves then they put their hands on big projects on advanced programming languages. But to establish your company is really not a simple task.

codersera: startup struggle

What do you understand by an early stage in the startup?

Startups are like a growing plant, it is the stage where the seed converts into a small tiny plant if the gardener doesn’t take care of the plant, it will die. Here the gardener is the person and the seed is an idea which generates into a new starting named as your startup company.

Why Startups Are Important?

  • The startup is a new idea that influences people towards it because it is new in the market so comparatively they have the buckle of ideas and working power to establish in the market. Basically, the tech companies are the sector who stand in this startup race.
  • So, it is important. There are many unemployed people who get jobs in startup companies. As well as nowadays, startup companies are not just in the room but they hire developers for the remote worker or as freelancers and they hire the right talent. So to provide jobs, startup play a significant role in it.

What do you understand by the tech startup?

Tech startups are based on the technologies that introduce in the market. There are a lot of programming languages like:

  • Java,
  • JavaScript,
  • Angular,
  • HTML,
  • React,
  • React-Native,
  • React-Native-Web,
  • Python, and
  • Ruby on Rail

that are used by the Tech startup companies to build a platform in the market. The main purpose of the Tech startup companies to bring or serve technology products and services in the market. Like Codersera.

Codersera is also a Tech startup company, it established a year ago, but they are the best and carry top developers in their circle. It is a platform who help other startup companies to hire the right talent for them.

They help the companies and organizations to find out the best and top coders as remote developers and freelancer who work from home. Codersera also follows the strict hiring process which helps the developers to enhance their work and skills.

Reasons: Why Startup Companies Struggle In An Early Stage?

The struggles are part of every startup. Because it is so difficult to establish your company’s name in the market. Also, struggle teaches us how to handle the crisis.

Success needs lots of hard work and faith in yourself as well as in your team. Below, there are few struggles faced by the startup companies in early time and these points help you how to manage your struggles in the early stage of the stage.

1. Lack of Time Management

Everything requires time and proper time management which gives you the full package of profit. It is the first startup struggle faced by every individual while setup the company. Time-Management is important, it decides what is your step towards your company.

  • Time is a big player in the marketing game if you don’t management the time it may affect you with unpleasant loss. In time management prioritize decision making is important: what you think, what your next move as well as postpone dates all comes in the time management. By which you have to deal with.
  • Give your proper time towards your startup and show all the dedication on your projects are the real thing that expects by the market from any startup company. On-time submission of your client’s order, increase your chances to establish your new startup company.
  • So, start your startup without any distraction and with proper time management.

2. Poor Creativity With Fundings

In a startup, funds are so limited and the utilization of the small amount to any business is quite difficult. It is the second startup struggle that every individual faced in an early stage. So, Be creative with fundings and carefully deal with the investors. Sometimes mistakenly many startups have an issue with cash flow. It may be on expenditure or workers’ stipend.

Fundings

  • But the main thing is there are so many fraud investors in the market so be careful with them even firstly divide the money into to parts, that on which you spend how much so plan a budget and act according to that.
  • You need to get an expert and trusted person with you who handle all your accounts and manage the cash flow. The person who knows where to invest and deal with market strategies.
  • Be creative as well as smart with your funds because in startup company fund are so important resource to increase and expense the company name. Only spend on the main and useful things. And try to increase your cash flow with your work.

3. Not working with The Right Talent

In startup companies, skills and talent matter a lot for the company members. Every client wants his/her project should be in the right hand. So, every company whether it is established or startup requires a skilled person in the team.

But sometimes in a startup company, there is a lack of hiring the right talent. This is the third startup struggle that frequently startup companies faced. Not working with the right talent may cause you many unpleasant losses.

startup problems

  • There are many startup companies who hire unskilled and non-talented people who had less knowledge of programs and other things. According to the requirement of the market, the company should hire a person who had the proper knowledge and had decent behavior toward the market strategies and updated with new and latest technologies.
  • There are many platforms who help to hire the right talent for your startup company like Codersera. It is the platform where you find the best and top developers as well as the top remote team who handle your projects.
  • For startup companies, freelancers and remote developers are the best for working and in less price, you can hire an advanced developer. This also helps the companies to hires the right talent for them.

4. Lack Of Marketing And Sales Strategies

New companies had less experience in marketing and selling and sometimes fail to understand the strategies of the market. The lack of effort in marketing and selling shows is the fourth reason, why the startup companies struggle in the early stage.

Sometimes many startup companies are not familiar with the strategies of marking like a new trend or where to invest, later this causes them a huge loss to startup companies.

startup problems

There are many startup companies who fail to follow the common marketing and selling strategies like-

  • Brand promotion:
    It is really important to promote your brand around the world so that people know more about your startup company. There are different ways and many platforms where you can promote your startup company to get projects.

    Also, work with freelancers and remote developers because it is also a way of promoting your company in different countries. So, it is also a kind of brand promotion around the world. This prevents from startup struggle if the startup companies follow it from the beginning.
  • Digital marketing:
    It is a huge concept and the fastest platform to interact as well as attract people toward your startup company. It includes-

    – Content marketing
    – Search engine optimize (SEO)
    – Search engine marketing (SEM)
    – Social media marketing
    – E-mail marketing

  • Public relations (PR):
    It is similar to the advertising also it is used to promote and build a healthy relationship with the clients and other companies. Public Relation is important for every company whether it is startups or established. It handles all your external problems like marketing areas.

    Through PR department your startup company can grow successfully. The PR person who handles all your media accounts and manages the relationship between the companies should be skilled and able to handle all the crisis if occur.

5. Improper Planning


When we planning to construct a house which builds by planning which called the blueprint or a structural layout. So, when the construction starts there is nothing lift behind. Similarly, when a person plans a startup company builds the whole planning or it can be like a small blueprint of the startup company.

But sometimes lack of planning or some mistakes cause a huge loss to startup companies. It the fifth reason which leads towards startup struggle in the early stage. And yes! it is also the main as well as an important factor that affects the companies.

startup problems
  • It is important to plan the whole structure of the startup companies which help you to build your brand name in the market.
  • Improper planning and plotting mess up your project work and also include the time management which brief in above.
  • The startup is not the easy thing to do, it takes lots of planning by which a startup company successful in the market. Also, it takes lots of hard work and strategies to establish your company. For every tech startup planning things which directly help to build the projects.
  • A proper business planning is a must for every startup company to prevent themselves from startup struggle in early as well as every stage.

6. Fail To Beat Your Competitors

There is a huge competition between firms, everyone opts to start a startup company and now it became a trend to be your own boss. sometimes, with few mistakes and avoiding some data. It is the sixth point which leads to failing to beat your competitors occurs startup struggle in early-stage because everybody wants to run and want they become successful over a night which is not possible for anyone.

startup problems
  • GET-SET-GO! Life is a run but in a startup, you have to be calm and relaxing for success. Running make you healthy but not your startup plan. The main objective of the startup companies should be the focus on the client’s satisfaction that leads to positive feedback from them.
  • The most important part of every startup company is their competitors who have the same platform but what make them different is?
    – Abilities,
    – Skills, and
    – Knowledge
    these three things which make them different from each other, as well as make the competition tough.
  • And it is important to maintain this difference and be the original by work.

7. Team balancing

To increase production, a team is important for startup companies who help each other and work together. Lack of teamwork causes the whole company. This the seventh reason that causes major problems in a startup company.

startup problems
  • So, build a healthy relationship with the team is really important as well as you need to listen to the opinion of everyone and then plan a project with mutual understanding between everyone.
  • In a team, you should work as a family and help each other. A balanced team contain the sharing of idea and teamwork, as well as helping each other.
  • The main thing that the startup company also best for the team is they grow together.

8. Lack of dedication and Determination

The two things that matter in every company or for every business is dedication and determination towards the work. And it is the eighth reason which leads to the startup struggle in an early stage.

But sometimes there is a lack of determination and dedication which directly harm to the company name. And it mainly in the early stage, sometimes it’s due to over-confidence or lack of knowledge.

  • Dedication towards your work is really important in a startup company, the person or the group should be determined towards their tasks and the project they get.
  • Secondly, the don’t get over-smart or over-confidence towards your work. And work with full dedication and determination.

9. Clash Between Partners

Last but not the least reason, it happens between the partners when their ideas clash each other. And this leads to the startup struggle in early as well as in every stage.

startup problems
  • The startup requires a better understanding of the partners who start a company together. Due to some conflicts or misunderstandings cause a clash between the partners in the startup.
  • Every startup company needs that the partners of the company stay and work together so that it beneficial for the company as well as the company members. So, be good with your partners and listen to both the things and then take any decision.
  • That all a startup company requires for their owners to work with mutual understanding.

Future Implementations Startup Companies

Above there are the reasons that faced by every startup company in the beginning and there is the explanation that how to resolve yourself from the struggle and hope that you implement and take care of all the points like time management and hold your team and appreciate your team for there work.

All 9 reasons for startup struggles contain the solves and the problems that may you face or faced when you start your startup company.

In the future, the scope of startup companies on high. Everyone is looking for startups and work with startup companies to learning everything from the beginning. There are a lot of companies that struggle and achieve the goal that they set by the startup. But few startup companies establish themselves in the market.

Frequently asked questions

What are the challenges faced by startups?

The common struggle includes time Management, lack of funding, not hiring the right talents, lack of marketing and sales strategy, team balancing, clash between partners, inexperience with scaling, etc.

What percentage of startups fail in the first year?

According to a research, the failure percentages are the followings:
20% of small businesses fail in their first year
30% of small business fail in their second year
50% of small businesses fail after five years in business.
70% of small business owners fail in their 10th year in business.
Note, these number vary based on business vertical, founders’ background and multiple other factors.

How do you know a startup is failing?

A consistent fall in the tracking numbers which includes sales, customer acquisition, website traffic are a great indication.

How do you start a startup?

Following are the major steps
– Make a business plan.
– Secure appropriate funding either from personal or professional connects.
– Surround yourself with the right people.
– Find a location and build a website.
– Build a customer base.
– Become a marketing expert.
– Prepare for anything and everything.
– keep on iterating over the product from there on.

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About The Author

Adam Davidson is the Sr. Business Analyst of Codersera, a leading freelance platform that caters to the mobile app development technology. Adam loves writing and researching on business leadership practices, start-up advice. He has a flair for writing and often shares his insights on various topics through his blogs.

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